Online Courses Handbook 2003

235023 v.4 Marketing and Public Relations Double Major

Introduction
This double major is designed to provide students with an understanding of the principles and processes of both marketing and public relations to meet increasing workplace demand for an understanding of both disciplines.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10855 v.5 Public Relations (Principles) 102 3.0 25.0

10993 v.2 Business Statistics 101 4.0 25.0

50.0

Year 2 Semester 1

10808 v.2 Business Communication 101 3.0 25.0

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

11001 v.2 Economics (Macro) 101 3.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

100.0

Year 2 Semester 2

10845 v.2 Law (Public Relations) 211 3.0 25.0

10851 v.4 Public Relations (Media) 250 3.0 25.0

11016 v.3 Marketing Communications 211 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

100.0

Year 3 Semester 1

3900 v.5 Strategic Marketing 310 3.0 25.0

3992 v.6 Public Relations (Cases) 300 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

3993 v.7 Public Relations (Professional Practice) 393 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Optional Units to Select From in Year 3 Hrs/Wk Credits

1866 v.6 Retail Marketing and Distribution 311 3.0 25.0

3820 v.6 Marketing to Organisations 322 3.0 25.0

3821 v.6 Export Marketing 300 3.0 25.0

3822 v.6 Sales Management 330 3.0 25.0

4371 v.5 Marketing 391 3.0 25.0

4375 v.4 Marketing of Services 311 3.0 25.0

6981 v.3 Professional Selling 300 3.0 25.0

8983 v.9 International Policy 201 3.0 25.0

10806 v.2 Analytical Marketing 201 3.0 25.0

12596 v.3 Public Relations (International) 350 3.0 25.0

12597 v.3 Public Relations (Financial) 260 3.0 25.0

12603 v.2 Tourism Marketing 300 3.0 25.0

12613 v.2 International Marketing 250 3.0 25.0

12632 v.2 Advertising 211 3.0 25.0

12633 v.2 Advertising 391 3.0 25.0

12981 v.2 Internet Marketing 350 3.0 25.0

12989 v.2 Media Planning 250 3.0 25.0

12990 v.2 International Advertising 300 3.0 25.0