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10806 (v.2) Analytical Marketing 201
Area: School of Information Systems Contact Hours: 3.0 Credits: 25.0 Lecture: 1 x 2 Hours Weekly Laboratory: 1 x 1 Hours Weekly Prerequisite(s): 10993 (v.2) Business Statistics 101 or any previous version
An introduction to financial modelling - feasibility, cost and benefit analysis, marginal costing, (NPV/DCF/IRR), annuities, amortisation, depreciation, capitalised cost and evaluation, data and regression analysis, decision tree, and linear programming and forecasting models for market analysis.
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