Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 1 |
| 10850 |
v.4 |
|
Marketing 100 |
3.0 |
25.0 |
| 11011 |
v.3 |
|
Legal Framework 100 |
3.0 |
25.0 |
| |
50.0 |
Year 1 Semester 2 |
| 10830 |
v.4 |
|
Information Systems 100 |
3.0 |
25.0 |
| 10987 |
v.4 |
|
Accounting 100 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 10848 |
v.2 |
|
Management 100 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 2 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
50.0 |
Year 3 Semester 1 |
| 1234 |
v.4 |
|
Economics 100 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
50.0 |
Year 3 Semester 2 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
50.0 |
Year 4 Semester 1 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
50.0 |
Year 4 Semester 2 |
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
50.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.7 |
|
Sales Management 330 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| 10854 |
v.5 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 10855 |
v.6 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12593 |
v.4 |
|
Marketing - Professional Practice 300 |
3.0 |
25.0 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 12613 |
v.2 |
|
International Marketing 250 |
3.0 |
25.0 |
| 12632 |
v.3 |
|
Advertising 211 |
3.0 |
25.0 |
| 12633 |
v.3 |
|
Advertising 391 |
3.0 |
25.0 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| 12989 |
v.3 |
|
Media Planning 250 |
3.0 |
25.0 |
| 12990 |
v.3 |
|
International Advertising 300 |
3.0 |
25.0 |
| |
| |
