Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Seminar: |
1 x 3 Hours Weekly |
Prerequisite(s): |
12632 (v.3) Advertising 211
|
| |
Syllabus: |
Coke, Intel, McDonalds, Kodak, Nike, Toyota, Sony, Nescafe, the list goes on. Many of the most exciting and successful brands today have a global presence. This poses a unique set of challenges for marketers and advertisers. Investigation of the cultural and social differences among nations that influence advertising initiatives in an international context. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80507 Advertising |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 3A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 2A |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
