Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Tutorial: |
1 x 1 Hours Weekly |
Seminar: |
1 x 2 Hours Weekly |
Prerequisite(s): |
10850 (v.4) Marketing 100 or any previous version
|
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Syllabus: |
Introduces the role of consumer behaviour and how it is shaped by the social and cultural environment and the psychological foundations. The unit in essence focuses on the decision processes in consumption behaviour in different buying situations. This will develop the students' ability to integrate marketing processes at a higher level. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. Concepts drawn from various disciplines such as psychology, economics and anthropology will also be examined. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
Y |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
Y |
| 2004 |
Bentley Campus |
Summer Period |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
| 2004 |
EEL/CIC Medan Indonesia |
Semester 1 |
Y |
|
|
| 2004 |
HK Mgmt Assoc |
Trimester 1A |
Y |
|
|
| 2004 |
HK Mgmt Assoc |
Trimester 2A |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 1 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 2 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Summer Period |
Y |
|
|
| 2004 |
Miri Sarawak Campus |
Semester 1 |
Y |
|
|
| 2004 |
Miri Sarawak Campus |
Semester 2 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 3A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 1A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 2A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 3A |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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