Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Tutorial: |
1 x 1.5 Hours Weekly |
Seminar: |
1 x 1.5 Hours Weekly |
Prerequisite(s): |
10850 (v.4) Marketing 100 or any previous version
AND
10993 (v.3) Business Statistics 101 or any previous version
|
| |
Syllabus: |
Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
|
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
| 2004 |
HK Mgmt Assoc |
Trimester 1A |
Y |
|
|
| 2004 |
HK Mgmt Assoc |
Trimester 3A |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 1 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 2 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 3A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 1A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 2A |
Y |
|
|
| 2004 |
UHK SPACE CIDP |
Semester 1A |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
