Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Tutorial: |
1 x 1.5 Hours Weekly |
Seminar: |
1 x 1.5 Hours Weekly |
Prerequisite(s): |
10850 (v.4) Marketing 100 or any previous version
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Syllabus: |
A focus on the process of building relationships with organisational customers - business firms, governmental organisations, and institutions. Strategic role of the business marketeer, in winning and keeping business customers, will be examined through marketing analysis and planning of the necessary activities for development of close and long-term relationships with the business customer. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
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Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
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Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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