11016 (v.3) Marketing Communications 211

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version

Syllabus:

A study of the theories and techniques application to the development of the marketing communications mix. Provides a broad overview of the marketing communications function, industry and role in modern marketing. Covers advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

Extent to which this unit or thesis
utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y
2004	Joondalup Campus	Semester 1	Y
2004	Joondalup Campus	Semester 2	Y
2004	HK Mgmt Assoc	Trimester 1A	Y
2004	Metro College Malaysia	Semester 1	Y
2004	Metro College Malaysia	Semester 2	Y
2004	Mktg Inst of S'pore	Trimester 1A	Y
2004	Mktg Inst of S'pore	Trimester 2A	Y
2004	UHK SPACE Admiralty Ctr	Trimester 1A	Y
2004	UHK SPACE Admiralty Ctr	Trimester 3A	Y

Area External	refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central External	refers to external course/units run through the Curtin Bentley-based Distance Education Area

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