146904 v.2 Master of Strategic Marketing

Introduction

This course is designed to advance knowledge in marketing and for those wanting to increase strategic decision-making skills. It develops existing skills improving the ability to manage the risk and uncertainty associated with all marketing decisions.

Course Entry Requirements/Prerequisites

A bachelor degree in a business or commerce field plus one year of relevant work experience. Applicants without work experience are required to undertake an additional work experience unit. Applicants with a bachelor degree in a field other than businessor commerce may be required to undertake additional foundation units.

Specific Requirements

Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Economics Analysis and Asian Economics 550, Electronic Commerce (Internet Functions and Facilities) 501, Information for Business Decisions 550, Organisational Behaviour 550.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is of three semesters full-time or equivalent part-time study.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Availability

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.