Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Syllabus: | Structured around specific problems and issues in this field for investigations through independent study, class presentations, lectures from visiting authorities and seminars. |
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Unit Outcomes: | On successful completion of this unit students will have- Understood the marketing principles, strategies, and tactics associated with each of the five macro marketing models described. These are: Business-to-consumer web marketing that stresses direct sales to the consumer (e.g. Amazon.com), Consumer-to-business web marketing that aggregates consumer demand to bid down the prices of consumer goods (e.g. PriceLine), Business-to-business web marketing that focuses on implementing exchanges, auctions, ande-procurement solutions among firms (e.g. Ariba), Consumer-to-consumer web marketing that facilitates direct exchanges and interactions among consumers (e.g. E-bid), and Business-to-employee web marketing that creates internal intranet platforms for communication and collaboration among employees (e.g. Novell). |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Rayport, J.F. and Jaworski, B.J. (2001). E-Commerce. Sydney, McGraw-Hill. |
Unit Texts: | Richardson, P. (2001). Internet Marketing: Reading and Online Resources. New York, McGraw-Hill. |
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Unit Assessment Breakdown: | Examination 20%, Project 50%, Exercises 20%, Participation 10%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Bentley Campus | Short Period 4 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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