Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Syllabus: | Theory of how consumers function, what motivates them and how they can be influenced. Developing a framework and the tools necessary for applying the subject in the real world. |
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Unit Outcomes: | On successful completion of this unit students will have knowledge of the fundamental principles and theories in consumer behaviour and developed skills in their application to practical marketing problems. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Blackwell, R.D., Miniard, P.W. and Engel, J.F. (2001). Consumer Behaviour. (latest edition). Sydney, Harcourt Brace. Schiffman , Bednall, Cowley, O'Cass, Watson and Kanuk. (2001). Consumer Behaviour. (2nd ed). Sydney, Prentice Hall. |
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Unit Assessment Breakdown: | To successfully complete this unit you must perform satisfactorily in each of the three elements, which make up your assessment. Tutorial Presentation and Paper 20% (Small Groups). Term Project 30% (Group). Final Examination 50%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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