5761 (v.6) Consumer Behaviour 561
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Syllabus: | Theory of how consumers function, what motivates them and how they can be influenced. Developing a framework and the tools necessary for applying the subject in the real world. |
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| Unit Outcomes: | On successful completion of this unit students will have knowledge of the fundamental principles and theories in consumer behaviour and developed skills in their application to practical marketing problems. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | Blackwell, R.D., Miniard, P.W. and Engel, J.F. (2001). Consumer Behaviour. (latest edition). Sydney, Harcourt Brace. Schiffman , Bednall, Cowley, O'Cass, Watson and Kanuk. (2001). Consumer Behaviour. (2nd ed). Sydney, Prentice Hall. |
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| Unit Assessment Breakdown: | To successfully complete this unit you must perform satisfactorily in each of the three elements, which make up your assessment. Tutorial Presentation and Paper 20% (Small Groups). Term Project 30% (Group). Final Examination 50%. This is by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
