Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 6.0 |
Seminar: | 2 x 3 Hours Weekly |
Prerequisite(s): | 5766 (v.6) Advanced Marketing 650 or any previous version
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Other Requisite(s): | Admission: Requisite upon completion of two additional marketing units.
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Syllabus: | Considers the process of aligning the internal capability of the organization with the external demands of its environment. Decision making with respect to policy and strategic issues, objective setting, scenario building, long range planning, creation of corporate identity and structure, growth, acquisition and development, resources, the competitive environment. |
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Unit Outcomes: | On successful completion of this unit students will have- Provided a rationale for the corporate planning and strategic marketing planning process. Tracked the development of corporate planning over time. Developed skills in analysis of the external environment at the macro level. Become familiar with the various approaches to the assessment of internal capabilities of an organization. Become familiar with the range of decisions implicit in strategic market planning. Become introduced to techniques used to analyse products, markets, consumers. Profiled different forecasting tools. Highlighted aspects of financial analysis. Become introduced different types of corporate, business and financial strategies. Defined the difference between goals and objectives at corporate, business and functional levels. Become familiar with alternative approaches to strategy formulation. Been shown how to evaluate strategies. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | David, F. (2002). Strategic Management. (eighth edition). Sydney, Prentice Hall. Urban, G.L. and Star, S.H. (1991). Advanced Marketing Strategy. Sydney, Prentice Hall. |
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Unit Assessment Breakdown: | Assignment 1 25%, Assignment 2 25%, Assignment 3 50%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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