Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 5283 (v.7) Strategic Marketing 563 or any previous version
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Syllabus: | Builds on the foundation of Strategic Marketing 563 emphasising the link between market analysis, marketing strategy formulation and implementation. Topics include analytical tools for marketing planning and strategy formulation, identification of alternative marketing strategies, evaluation and selection of strategies, implementation, monitoring and control. |
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Unit Outcomes: | On successful completion of this unit students will have- Learnt a framework for marketing strategy formulation and implementation. Understood the concepts and analytical methods underlying marketing decision making. Acquired the ability to apply quantitative and qualitative thinking to marketing strategy problems in complex environments. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Dolan, R.J. (1991). Strategic Marketing Management. Boston, Harvard Business School Publications. |
Unit Texts: | Urban, G.L. and Star, S.H. (1991). Advanced Marketing Strategy. Sydney, Prentice Hall. |
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Unit Assessment Breakdown: | Assignment (1) 20%. Assignment (2) 30%. Assignment (3) 20%. Assignment (4) 30%. A grade of 50% or more must be achieved in each assessment. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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