Area: | School of Business Law |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 2 Hours Weekly |
Tutorial: | 1 x 1 Hours Weekly |
Syllabus: | Protection of marketing profile by trade marks, laws relating to the design and information on packaging, advertising laws, laws relating to selling methods including promotional games, door to door and inertia selling, legal liability of sellers and manufacturers. |
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Unit Outcomes: | On successful completion of this unit students will have- Knowledge of the objectives of the course they are: Legal issues relating to marketing (the content) and also important skills that they need in the workplace (the professional skills). Knowledge of the content and proficiency with the skills that will be assessed. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Study Guide Law 545. (Latest Edition). |
Unit Texts: | Clarke and Sweeny. (Latest Edition). Marketing Law. Butterworths. |
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Unit Assessment Breakdown: | Test Assessment 100%. This is by grade/mark assessment. |
Field of Education: | 80300 Business and Management (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | Y |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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