Online Courses Handbook 2003

307322 v.1 Tourism Management and Marketing Double Major

Introduction
This double major is designed to provide an overall understanding of the principles and processes of tourism management while placing emphasis on the development and application of marketing to meet increasing demand within the expanding tourism industry.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10808 v.2 Business Communication 101 3.0 25.0

10993 v.2 Business Statistics 101 4.0 25.0

50.0

Year 2 Semester 1

12598 v.3 Tourism Management (Principles and Practices) 102 3.0 25.0

12601 v.2 Travel and Tourism Law 203 3.0 25.0

2644 v.8 Administrative Management 200 3.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

100.0

Year 2 Semester 2

11016 v.3 Marketing Communications 211 3.0 25.0

12599 v.3 Tourism Management (Impacts and Influences) 200 3.0 25.0

12600 v.2 Tourism Economics 202 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

100.0

Year 3 Semester 1

12603 v.2 Tourism Marketing 300 3.0 25.0

3891 v.5 Facilities and Operations Management 300 3.0 25.0

3900 v.5 Strategic Marketing 310 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

12602 v.4 Tourism Management (Strategic Directions) 310 3.0 25.0

13594 v.3 Events and MICE Management 304 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

1866 v.6 ^ Retail Marketing and Distribution 311 3.0 25.0

3822 v.6 ^ Sales Management 330 3.0 25.0

4375 v.4 ^ Marketing of Services 311 3.0 25.0

4436 v.4 # Human Resource Management (Introduction) 200 3.0 25.0

12604 v.3 # Hospitality Industry Management 200 3.0 25.0

12606 v.3 # Services Information Management 200 3.0 25.0

12981 v.2 ^ Internet Marketing 350 3.0 25.0

13596 v.4 # Transportation and Travel Management 304 3.0 25.0

# Optional management units.

* Students must select one optional Management unit and one optional Marketing unit.

^ Optional Marketing units.

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