310432 v.1 Advertising Major
Introduction
This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 11016 | v.4 | Marketing Communications 102 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 12632 | v.3 | Advertising 211 | 3.0 | 25.0 | |
| 311353 | v.1 | Communication in Business 201 | 3.0 | 25.0 | |
| 4373 | v.5 | Advertising 240 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| 12592 | v.3 | Advertising 260 | 3.0 | 25.0 | |
| 12989 | v.3 | Media Planning 250 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 1 | |||||
| 12634 | v.2 | Advertising Strategy 310 | 3.0 | 25.0 | |
| 12990 | v.3 | International Advertising 300 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 2 | |||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12633 | v.3 | Advertising 391 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| 10993 | v.3 | Business Statistics 101 | 3.0 | 25.0 | |
| 12593 | v.4 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 12596 | v.4 | Public Relations (International) 240 | 3.0 | 25.0 | |
| 12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
| 12603 | v.3 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
Curtin University of Technology
To report errors on this website please use: Contact Us
Copyright and Disclaimer
Content Last Modified: July 01, 2008
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B