10854 (v.5) Public Relations (Techniques) 200

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Laboratory:	1 x 2 Hours Weekly
Seminar:	1 x 1 Hours Weekly
Prerequisite(s):	10855 (v.6) Public Relations (Principles) 102 or any previous version
Syllabus:	Introduces students to key public relations techniques with particular emphasis on writing. It requires an understanding of underlying public relations principles and concepts gained from the pre-requisite unit Public Relations (Principles) 102 whch outlines the scope and role of contemporary public relations practice. This unit builds on the understanding, introducing students to the skills actually needed to work in the public relations field. Outstanding writing skills areessential for anyone interested in a career in public relations. This unit aims to lay the necessary foundations. An introduction to public relations techniques and their applications. Public relations writing including news releases, feature stories, newsletters, brochures and fliers, public relations advertising, speechwriting and electronic publishing. Newsletter design and production using a commercial desk top publishing application (Microsoft Publisher).
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080509 Public Relations
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2008	Bentley Campus	Summer School	Y
2008	Bentley Campus	Semester 1	Y
2008	Bentley Campus	Semester 2	Y
2008	Lim Kok Wing Uni Malaysia	Semester 1	Y
2008	Miri Sarawak Campus	Semester 1	Y
2008	Miri Sarawak Campus	Semester 2	Y
2008	Mktg Inst of S'pore	Trimester 2A	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External