300115 v.2 Marketing Major
Introduction
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers, and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 311353 | v.1 | Communication in Business 201 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 1 | |||||
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 2 | |||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12593 | v.4 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 10806 | v.2 | Analytical Marketing 201 | 3.0 | 25.0 | |
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| 10993 | v.3 | Business Statistics 101 | 3.0 | 25.0 | |
| 11016 | v.4 | Marketing Communications 102 | 3.0 | 25.0 | |
| 12603 | v.3 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 12632 | v.3 | Advertising 211 | 3.0 | 25.0 | |
| 12633 | v.3 | Advertising 391 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 12989 | v.3 | Media Planning 250 | 3.0 | 25.0 | |
| 12990 | v.3 | International Advertising 300 | 3.0 | 25.0 | |
| 3820 | v.6 | Marketing to Organisations 322 | 3.0 | 25.0 | |
| NB | Students may choose to undertake a minor in place of Elective units. |
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Content Last Modified: July 01, 2008
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