230020 v.4 Public Relations Major
Introduction
This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations single or double majors meet the academic requirements for membership of the Public Relations Institute of Australia.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 311353 | v.1 | Communication in Business 201 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| 12596 | v.4 | Public Relations (International) 240 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 1 | |||||
| 12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 2 | |||||
| 10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 11016 | v.4 | Marketing Communications 102 | 3.0 | 25.0 | |
| 12592 | v.3 | Advertising 260 | 3.0 | 25.0 | |
| 12593 | v.4 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 12603 | v.3 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12632 | v.3 | Advertising 211 | 3.0 | 25.0 | |
| 12633 | v.3 | Advertising 391 | 3.0 | 25.0 | |
| 12634 | v.2 | Advertising Strategy 310 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 12989 | v.3 | Media Planning 250 | 3.0 | 25.0 | |
| 12990 | v.3 | International Advertising 300 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 3820 | v.6 | Marketing to Organisations 322 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 4373 | v.5 | Advertising 240 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| * | Students may choose to undertake a minor in place of elective units |
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Content Last Modified: July 01, 2008
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