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230219 v.2 Sales Major
Introduction
This major is designed for all business students who wish to gain knowledge, skills and employment in the area of professional selling.
Course Structure Hrs/Wk Credit Year 1 Semester 2 10993 v.2 Business Statistics 101 4.0 25.0 11001 v.2 Economics (Macro) 101 3.0 25.0 50.0 Year 2 Semester 1 12592 v.2 Sales 391 3.0 25.0 6981 v.3 Professional Selling 300 3.0 25.0 9764 v.7 Consumer Behaviour 102 3.0 25.0 SELECT 1 ELECTIVE 25.0 100.0 Year 2 Semester 2 1866 v.6 Retail Marketing and Distribution 311 3.0 25.0 3822 v.6 Sales Management 330 3.0 25.0 9807 v.6 Marketing Research 200 3.0 25.0 SELECT 1 OPTION 25.0 100.0 Year 3 Semester 1 3900 v.5 Strategic Marketing 310 3.0 25.0 4371 v.5 Marketing 391 3.0 25.0 SELECT 1 ELECTIVE 25.0 SELECT 1 OPTION 25.0 100.0 Year 3 Semester 2 10810 v.3 Business Policy 320 3.0 25.0 12593 v.4 Marketing - Professional Practice 300 3.0 25.0 SELECT 2 ELECTIVES 50.0 100.0 Optional Units (No Year Level Specified) Hrs/Wk Credits 3820 v.6 Marketing to Organisations 322 3.0 25.0 3821 v.6 Export Marketing 300 3.0 25.0 4375 v.4 Marketing of Services 311 3.0 25.0 10806 v.2 Analytical Marketing 201 3.0 25.0 10854 v.4 Public Relations (Techniques) 200 3.0 25.0 10855 v.5 Public Relations (Principles) 102 3.0 25.0 11016 v.3 Marketing Communications 211 3.0 25.0 12603 v.2 Tourism Marketing 300 3.0 25.0 12632 v.2 Advertising 211 3.0 25.0 12633 v.2 Advertising 391 3.0 25.0 12981 v.2 Internet Marketing 350 3.0 25.0 12989 v.2 Media Planning 250 3.0 25.0 12990 v.2 International Advertising 300 3.0 25.0 * Students may choose to undertake a minor in place of Elective units.
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