307180 v.1 Multimedia Design Double Degree Major

Introduction

Genre of communication characterised by the digital convergence and integration of graphics, text, sound, video, animation and interactive computing, This double degree major focuses upon maximising the potential of multimedia as an effective communication tool through the audio visual design of content and its presentation in the business, education and consumer fields and as a medium of creative expression. In a continually evolving technological multimedia environment, the double degree major developsflexibility and adaptability in approach to design through an emphasis upon transferable skills applied to specialised study. These transferable skills are gained during a multidisciplinary design foundation developing towards emphasis upon visual communication design and finally specialisation in multimedia design. The intellectual breadth of the multimedia design degree is significantly enhanced by continuing study of the theoretical, critical, historical, social and cross-cultural issues of design within the School's Design in Context program.

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