Online Courses Handbook 2003

235016 v.2 Management and Marketing Double Major

Introduction
This double major is designed to provide an overall understanding of managerial competencies and the functional area of marketing.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10808 v.2 Business Communication 101 3.0 25.0

10993 v.2 Business Statistics 101 4.0 25.0

50.0

Year 2 Semester 1

10852 v.3 Organisational Behaviour 200 3.0 25.0

2644 v.8 Administrative Management 200 3.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Year 2 Semester 2

11016 v.3 Marketing Communications 211 3.0 25.0

2806 v.4 Finance (Introductory) 201 3.0 25.0

8800 v.5 Employee Relations 200 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

100.0

Year 3 Semester 1

12953 v.2 Entrepreneurship 300 3.0 25.0

3900 v.5 Strategic Marketing 310 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

10835 v.2 International Management 375 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

1866 v.6 ^ Retail Marketing and Distribution 311 3.0 25.0

3820 v.6 ^ Marketing to Organisations 322 3.0 25.0

3821 v.6 ^ Export Marketing 300 3.0 25.0

3822 v.6 ^ Sales Management 330 3.0 25.0

4375 v.4 ^ Marketing of Services 311 3.0 25.0

8983 v.9 ^ International Policy 201 3.0 25.0

10806 v.2 ^ Analytical Marketing 201 3.0 25.0

11018 v.3 # Organisational Strategy and Change 300 3.0 25.0

11712 v.2 # Small Business 200 3.0 25.0

12598 v.3 # Tourism Management (Principles and Practices) 102 3.0 25.0

12603 v.2 ^ Tourism Marketing 300 3.0 25.0

303899 v.2 # Ethics in Business 300 3.0 25.0

304440 v.2 # Environmental Issues in Business 201 3.0 25.0

# Students are required to select two Management options.

^ Students are required to select three Marketing options.

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