This double major is designed for those seeking a career in the marketing of products, services and ideas, who recognise the growing importance of the Internet, the World Wide Web and other technologies that make up the so-called 'information superhighway'. As marketing becomes more global and volatile, marketing professionals will have an increasing need to understand and use electronic commerce technologies.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
|
|
| 10993 |
v.2 |
|
Business Statistics 101 |
4.0 |
25.0 |
| 305457 |
v.1 |
|
Design (User Interface and Web Design) 150 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
|
|
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 305476 |
v.1 |
|
Analysis (Problem Analysis) 150 |
3.0 |
25.0 |
| 305479 |
v.1 |
|
Technological Infrastructure (Introduction to Business Computing Infrastructure) 200 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
100.0 |
Year 2 Semester 2 |
|
|
| 12613 |
v.2 |
|
International Marketing 250 |
3.0 |
25.0 |
| 305477 |
v.1 |
|
Analysis (Systems Analysis) 200 |
4.0 |
25.0 |
| 305480 |
v.1 |
|
Technological Infrastructure (Network and Web Site Administration) 250 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
100.0 |
Year 3 Semester 1 |
|
|
| 305474 |
v.1 |
|
Design (Database Design) 200 |
5.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| |
|
|
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 3 Semester 2 |
|
|
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 305458 |
v.1 |
|
Development (Introduction to Programming) 150 |
4.0 |
25.0 |
| 305529 |
v.1 |
|
Decision Support (EC Logistics) 300 |
4.0 |
25.0 |
| |
|
|
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
| |
| Optional Units to Select From in Year 3 |
Hrs/Wk |
Credits |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 2845 |
v.4 |
|
Law (Marketing) 245 |
3.0 |
25.0 |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.6 |
|
Sales Management 330 |
3.0 |
25.0 |
| 4371 |
v.5 |
|
Marketing 391 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 10806 |
v.2 |
|
Analytical Marketing 201 |
3.0 |
25.0 |
| 10854 |
v.4 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 10855 |
v.5 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 12968 |
v.2 |
|
Sports Marketing 241 |
3.0 |
25.0 |
| |
|
|
|
|
|
| |
|
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|
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