305502 v.1 Graduate Certificate in Advertising

Introduction

This course is designed to provide an opportunity to expand knowledge in the area of advertising communications. It develops skills in the theories and techniques application of the marketing communications mix. It provides a broad overview of advertising, media, creative strategy, direct marketing, sales promotions, e-marketing, marketing, public relations and support media.

Course Entry Requirements/Prerequisites

A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial/executive level work experience. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Duration and Availability

This fee-paying course is one semester full-time or equivalent part-time study.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Availability

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.