Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Syllabus: | Successful advertising within marketing environments. Relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising. |
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Unit Outcomes: | On successful completion of this unit students will have- Critically evaluated the key the concepts and components of advertising managment. Examined how advertising managment contributes to overall strategy. Been provided with a framework of the role ofadvertising managment and the inter- relationship between the goals of the client and the agency. Linked the theoretical and practical tenets of advertising managment. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Percy, L., Rossiter, J.R. and Elliot, R. (2001). Strategic Advertising Managment. Oxford, Oxford University Press. |
Unit Texts: | Blech, George and Belch, M. (2001). Advertising and Promotion. (fifth edition). Sydney, McGraw Hill. |
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Unit Assessment Breakdown: | Individual Assignment 40%, 3 Hour Open Book Examination 50%, Class Participation. This is by grade/mark assessment. |
Field of Education: | 80507 Advertising | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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