305616 (v.1) Advertising 511
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Syllabus: | Successful advertising within marketing environments. Relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising. |
| |
| Unit Outcomes: | On successful completion of this unit students will have- Critically evaluated the key the concepts and components of advertising managment. Examined how advertising managment contributes to overall strategy. Been provided with a framework of the role ofadvertising managment and the inter- relationship between the goals of the client and the agency. Linked the theoretical and practical tenets of advertising managment. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Percy, L., Rossiter, J.R. and Elliot, R. (2001). Strategic Advertising Managment. Oxford, Oxford University Press. |
| Unit Texts: | Blech, George and Belch, M. (2001). Advertising and Promotion. (fifth edition). Sydney, McGraw Hill. |
| |
| Unit Assessment Breakdown: | Individual Assignment 40%, 3 Hour Open Book Examination 50%, Class Participation. This is by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
