302121 v.2 Master of Electronic Marketing

Introduction

This course is designed for those from business and other backgrounds intending to specialise in marketing in the new electronic media. Graduates acquire the skills and knowledge to formulate, organise, implement and control marketing strategies in theelectronic age. The skills learnt in this course place practitioners at the forefront in the field of electronic media. For the practising marketing professional this course enhances skills already acquired by providing knowledge of the new electronic media. For those from other backgrounds it provides a fast track to the most exciting area of marketing today.

Course Entry Requirements/Prerequisites

For entry into stage one, candidates must hold a degree from a recognised Australian tertiary institution, or an equivalent qualification. For entry into stage two, candidates must hold a Postgraduate Diploma in Business (Marketing) or an equivalant qualification. The postgraduate diploma must have an assessed pass rate averaging a minimum of 70 per cent. Candidates may submit results from the Graduate Management Admission Test (GMAT). Depending on their previous field of study students may be required to complete one or more foundation units before commencing the first stage.

Specific Requirements

Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Accounting (Information Systems) 531, Economics (Micro) 503, Marketing Management 555, Information for Business Decisions 550.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is of three semesters full-time or equivalent part-time study.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Availability

Availability Information has not been provided by the respective School or Area. Prospective/current students should contact the School or Area listed above for further information.