Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Syllabus: | Exploration, using case studies, of the studies of successes and failures within electronic marketing. |
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Unit Outcomes: | Practical explain and understanding of start-up firms. Models used to develop online firms. Identify key issues as to why Internet firms succeed or fail. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Details provided by School of Marketing on separate document. |
Unit Texts: | Details provided by School of Marketing on separate document. |
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Unit Assessment Breakdown: | Continuous Assessment 50%. Examination 50%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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