302108 (v.2) Applied Cases in Electronic Marketing 651
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Syllabus: | Exploration, using case studies, of the studies of successes and failures within electronic marketing. |
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| Unit Outcomes: | Practical explain and understanding of start-up firms. Models used to develop online firms. Identify key issues as to why Internet firms succeed or fail. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Details provided by School of Marketing on separate document. |
| Unit Texts: | Details provided by School of Marketing on separate document. |
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| Unit Assessment Breakdown: | Continuous Assessment 50%. Examination 50%. This is by grade/mark assessment. |
Current as of: February 2, 2004
CRICOS provider code 00301J
