Area: | School of Marketing |
Credits: | 50.0 |
Contact Hours: | 6.0 |
Seminar: | 1 x 6 Hours Weekly |
Prerequisite(s): | 302090 (v.2) Integrative Issues in Electronic Marketing 550 or any previous version
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Syllabus: | Individual or team work developing a marketing plan for an online venture. This involves both conceptual planning issues and the actual development of a website from which transactions will be carried out. |
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Unit Outcomes: | Conceptual planning and development skills. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Details provided by School of Marketing on separate document. |
Unit Texts: | Details provided by School of Marketing on separate document. |
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Unit Assessment Breakdown: | Continuous Assessment 50%. Examination 50%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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