| Area: | School of Marketing |
| Credits: | 50.0 |
| Contact Hours: | 6.0 |
| Seminar: | 1 x 6 Hours Weekly |
| Prerequisite(s): | 302090 (v.2) Integrative Issues in Electronic Marketing 550 or any previous version
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| Syllabus: | Individual or team work developing a marketing plan for an online venture. This involves both conceptual planning issues and the actual development of a website from which transactions will be carried out. |
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| Unit Outcomes: | Conceptual planning and development skills. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Details provided by School of Marketing on separate document. |
| Unit Texts: | Details provided by School of Marketing on separate document. |
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| Unit Assessment Breakdown: | Continuous Assessment 50%. Examination 50%. This is by grade/mark assessment. |
