295013 v.8 Postgraduate Diploma in Business (Marketing)

PGradDipBus(Curtin)

Introduction

This course enhances the ability of marketing executives to anticipate demand for projects by analysing the behaviour of competitors and customers. Designing, organising and controlling marketing strategies to reach a target market.

Course Entry Requirements/Prerequisites

A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is of one year full-time or equivalent part-time study. Limited units may be offered in an intensive format.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure			Hrs/Wk	Credit
Year 1
300313	v.2	Stream for Students with Undergraduate Degree in Marketing		75.0
		OR
300314	v.2	Stream for Students Without Undergraduate Degree in Marketing		75.0
		SELECT 5 OPTIONS		125.0
				200.0

*Optional Units to Select From in Year 1 Not entered*			*Hrs/Wk*	*Credits*
5519	v.8	Internet Marketing 567	3.0	25.0
5762	v.7	Global Marketing Communications 564	3.0	25.0
5763	v.6	Marketing Channels 565	3.0	25.0
5764	v.6	Export Marketing 566	3.0	25.0
12205	v.2	Business Research Project (Marketing) 592	3.0	25.0
12206	v.2	Business Research Project (Marketing) 593	3.0	25.0
12468	v.2	Current Marketing Issues 560	3.0	25.0
12469	v.2	Professional Selling and Sales Management 569	3.0	25.0
12470	v.2	Marketing to Organisations 503	3.0	25.0
12471	v.2	Marketing of Services 570	3.0	25.0
12473	v.2	Tourism Marketing 570	3.0	25.0
12474	v.2	International Marketing 571	3.0	25.0
12477	v.4	Public Relations (Principles) 500	3.0	25.0

Availability

Year	Location	Period	All*	Internal	External
2004	Bentley Campus	Semester 1		Y
2004	Bentley Campus	Semester 2		Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

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295013 v.8 Postgraduate Diploma in Business (Marketing)

Introduction This course enhances the ability of marketing executives to anticipate demand for projects by analysing the behaviour of competitors and customers. Designing, organising and controlling marketing strategies to reach a target market.

Course Entry Requirements/Prerequisites A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.

Recognition of Prior Learning Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability This fee-paying course is of one year full-time or equivalent part-time study. Limited units may be offered in an intensive format.

Additional Course Expenses Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure

Hrs/Wk