Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Syllabus: | Marketing channels. Distribution operations, distribution planning, wholesaling, channel structure, channel management, channel communications, logistics, retailing, physical distribution, transportation, warehousing, inventory management and control. |
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Unit Outcomes: | On successful completion of this unit students will have- Understanding of the management of relationships within and among organizations to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Coughlan, A., Anderson, E., Stern, L.W. and Adel, E.L. (2001). Marketing Channels. (sixth edition). |
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Unit Assessment Breakdown: | Individual Assignment 50%, Group Case Study 20%, Group Project 30%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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