5763 (v.6) Marketing Channels 565
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Syllabus: | Marketing channels. Distribution operations, distribution planning, wholesaling, channel structure, channel management, channel communications, logistics, retailing, physical distribution, transportation, warehousing, inventory management and control. |
| |
| Unit Outcomes: | On successful completion of this unit students will have- Understanding of the management of relationships within and among organizations to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | Coughlan, A., Anderson, E., Stern, L.W. and Adel, E.L. (2001). Marketing Channels. (sixth edition). |
| |
| Unit Assessment Breakdown: | Individual Assignment 50%, Group Case Study 20%, Group Project 30%. This is done by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
