Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Syllabus: | Concepts of the international marketing process and the international environments within which companies operate and compete. Geopolitics and global interdependence. The international market place. Multi-national, global and transnational corporations. State owned enterprises. World Trade Organization. International law and technology protection. Regional trade. Regional integration. |
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Unit Outcomes: | On successful completion of this unit students will have- Knowledge of the fundamental principles and theories in International Marketing. Understanding of their application. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Porter, M. (1990). The Competitive Advantage of Nations. Macmillan Press. Cateora, P.R. International Marketing. (latest edition). Terpstra, V. and Sarathy, R. International Marketing. (latest edition). Keegan, W.J. Global Marketing Management. (latestedition). |
Unit Texts: | Czinkota and Ronkainen. International Marketing. (sixth edition). Dryden. |
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Unit Assessment Breakdown: | Assignment 1 20%, Assignment 2 25%, Assignment 3 25%, Final Examination 30 %. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Short Period 8 | Y | | | | 2004 | Univ Econ Ho Chi Minh Vietnam | Trimester 1A | Y | | | | 2004 | Univ Econ Ho Chi Minh Vietnam | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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