12474 (v.2) International Marketing 571
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Syllabus: | Concepts of the international marketing process and the international environments within which companies operate and compete. Geopolitics and global interdependence. The international market place. Multi-national, global and transnational corporations. State owned enterprises. World Trade Organization. International law and technology protection. Regional trade. Regional integration. |
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| Unit Outcomes: | On successful completion of this unit students will have- Knowledge of the fundamental principles and theories in International Marketing. Understanding of their application. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Porter, M. (1990). The Competitive Advantage of Nations. Macmillan Press. Cateora, P.R. International Marketing. (latest edition). Terpstra, V. and Sarathy, R. International Marketing. (latest edition). Keegan, W.J. Global Marketing Management. (latestedition). |
| Unit Texts: | Czinkota and Ronkainen. International Marketing. (sixth edition). Dryden. |
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| Unit Assessment Breakdown: | Assignment 1 20%, Assignment 2 25%, Assignment 3 25%, Final Examination 30 %. This is done by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Short Period 8 | Y | | | | 2004 | Univ Econ Ho Chi Minh Vietnam | Trimester 1A | Y | | | | 2004 | Univ Econ Ho Chi Minh Vietnam | Trimester 2A | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
