301611 v.2 Bachelor of Commerce (Marketing) (Honours)

BCom(Hons)(Curtin)

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Introduction
This honours course provides a thorough understanding of the marketing decisions faced by today's managers and the relevant aspects that impinge on these decisions. The program is committed to developing outstanding candidates with potential to make substantial contributions to the marketing discipline. It also extends knowledge of particular aspects of electronic commerce and develops relevant research skills. By providing high calibre students with the opportunity to further knowledge in an area of specialisation, it allows for the possibility for direct entry into Masters and PhD Programs. The program is structured to extend analytical and research skills with students required to complete advanced coursework units in an area of specialisation and submit a dissertation.

Course Entry Requirements/Prerequisites
Refer to Admission into Honours Degree Programs and Regulations for Honours Degrees.

Duration and Availability
The honours year will usually be available both on a full-time and part-time basis. Full-time students are required to complete the course in one year and part-time students in two years. Students are advised to check with their course coordinator aboutthe availability of part-time study and mid year intakes.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 1
4796	v.4		Business Research Methodology 400	3.0	25.0
4824	v.4		Marketing 494	3.0	25.0
			SELECT 2 OPTIONS		50.0
					100.0
Year 1 Semester 2
12209	v.2		Business Dissertation (Marketing) 495	6.0	100.0
					100.0
Optional Units to Select From in Year 1 Semester 1				Hrs/Wk	Credits
4795	v.3		Business Policy 414	3.0	25.0
4807	v.4		Export Marketing 400	3.0	25.0
4825	v.4		Marketing of Services 411	3.0	25.0
4826	v.4		Marketing to Organisations 422	3.0	25.0
6982	v.4		Public Relations (Honours Seminar) 400	3.0	25.0
10832	v.3		Innovation and Product Development 421	3.0	25.0
10849	v.3		Marketing Theory 400	3.0	25.0