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10849 (v.3) Marketing Theory 400
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Lecture: 1 x 3 Hours Weekly Other Requisite(s): Admission: Requisite upon admission to Commerce Honours Prgram
Honours unit providing the skills to - understand the role of theory in the process of research, explore the various theories that have been developed in marketing and allied disciplines, and investigate the possible application of these theories to research problems in marketing.
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