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4825 (v.4) Marketing of Services 411
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Other Requisite(s): Admission: Requisite upon admission into the Commerce Honours Program
Introduction to marketing of services. Managing supply and demand for services. Positioning of services. Issues of service quality. Pricing, promotion and delivery of services, marketing of services in public and not for profit organisations. Strategic service management.
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