4796 (v.4) Business Research Methodology 400
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: to Honours Program
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Introduction to some concepts and methods used in business research. Examination of the research process, problem definition, identification of information needs, setting up a research proposal, collection, tabulation, analysis, reporting and interpretation of research results. |
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