4796 (v.4) Business Research Methodology 400

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Honours Program
Introduction to some concepts and methods used in business research. Examination of the research process, problem definition, identification of information needs, setting up a research proposal, collection, tabulation, analysis, reporting and interpretation of research results.