Online Courses Handbook 2003

301612 v.2 Bachelor of Commerce (Public Relations) (Honours)

BCom(Hons)(Curtin)

Introduction
This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of public relations practice.

Course Entry Requirements/Prerequisites
Refer to Admission into Honours Degree Programs and Regulations for Honours Degrees.

Duration and Availability
The honours year will usually be available both on a full-time and part-time basis. Full-time students are required to complete the course in one year and part-time students in two years. Students are advised to check with their course co-ordinator about the availability of part-time study and mid year intakes.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

4796 v.4 Business Research Methodology 400 3.0 25.0

6982 v.4 Public Relations (Honours Seminar) 400 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 1 Semester 2

12209 v.2 Business Dissertation (Marketing) 495 6.0 100.0

100.0

Optional Units to Select From in Year 1 Semester 1 Hrs/Wk Credits

301228 v.2 Public Relations (Research and Evaluation) 450 3.0 25.0

301229 v.2 Public Relations (Strategies) 420 3.0 25.0

301230 v.2 Public Relations (Financial) 430 3.0 25.0

301231 v.2 Public Relations (Critical Issues) 460 3.0 25.0

301232 v.2 Public Relations (Theory) 470 3.0 25.0

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