301231 (v.2) Public Relations (Critical Issues) 460
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: to Public Relations Honours Stream.
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Current and relevant issues in public relations - crisis management, fundraising and development, new communication technologies and international public relations. Applying this understanding in the context of contemporary public relations practice. |
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