301231 (v.2) Public Relations (Critical Issues) 460

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Public Relations Honours Stream.
Current and relevant issues in public relations - crisis management, fundraising and development, new communication technologies and international public relations. Applying this understanding in the context of contemporary public relations practice.