Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

301228 (v.2) Public Relations (Research and Evaluation) 450


 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Other Requisite(s):Admission: to Marketing Honours Program
Research methodologies, measurement instruments and evaluation methods and techniques as used by public relations practitioners. Campaigns based on current advanced topics and issues. Theoretical and practical skills relating to qualatative and quantitative methodologies used in public relations practice.

 
Click here for a printable version of this page

 

 
Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
 Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J