301228 (v.2) Public Relations (Research and Evaluation) 450

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Marketing Honours Program
Research methodologies, measurement instruments and evaluation methods and techniques as used by public relations practitioners. Campaigns based on current advanced topics and issues. Theoretical and practical skills relating to qualatative and quantitative methodologies used in public relations practice.