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301229 (v.2) Public Relations (Strategies) 420



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Other Requisite(s):Admission: to Marketing Honous Program
Strategic thinking and planning of public relations and communications strategies. Case studies - planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy of a major media campaign. Strategies - time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document.

 
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