Online Courses Handbook 2003

300344 v.3 Marketing Stream (Mass Communication)

Introduction
Marketing offered by the Curtin Business School introduces the key skills and knowledge needed for successful marketing. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with an understanding of how marketing works, consumer behaviour and the chance to explore various specific aspects of marketing including international and Internet marketing.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

10850 v.4 Marketing 100 3.0 25.0

25.0

Year 1 Semester 2

9764 v.7 Consumer Behaviour 102 3.0 25.0

25.0

Year 2 Semester 1

11016 v.3 Marketing Communications 211 3.0 25.0

25.0

Year 2 Semester 2

12989 v.2 Media Planning 250 3.0 25.0

25.0

Year 3

SELECT 2 OPTIONS 50.0

50.0

Optional Units to Select From in Year 3 Hrs/Wk Credits

1866 v.6 Retail Marketing and Distribution 311 3.0 25.0

3820 v.6 Marketing to Organisations 322 3.0 25.0

3822 v.6 Sales Management 330 3.0 25.0

4371 v.5 Marketing 391 3.0 25.0

4375 v.4 Marketing of Services 311 3.0 25.0

6981 v.3 Professional Selling 300 3.0 25.0

12603 v.2 Tourism Marketing 300 3.0 25.0

12613 v.2 International Marketing 250 3.0 25.0

12632 v.2 Advertising 211 3.0 25.0

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