This double major is designed to provide students with an overall understanding of both managerial competencies and public relations to meet demand for these particular disciplines within the workplace.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
|
|
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 10855 |
v.5 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
|
|
| 10854 |
v.4 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 12597 |
v.3 |
|
Public Relations (Financial) 260 |
3.0 |
25.0 |
| 2644 |
v.8 |
|
Administrative Management 200 |
3.0 |
25.0 |
| 4436 |
v.4 |
|
Human Resource Management (Introduction) 200 |
3.0 |
25.0 |
| |
100.0 |
Year 2 Semester 2 |
|
|
| 10851 |
v.4 |
|
Public Relations (Media) 250 |
3.0 |
25.0 |
| 10852 |
v.3 |
|
Organisational Behaviour 200 |
3.0 |
25.0 |
| 10993 |
v.2 |
|
Business Statistics 101 |
4.0 |
25.0 |
| |
|
|
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 3 Semester 1 |
|
|
| 10835 |
v.2 |
|
International Management 375 |
3.0 |
25.0 |
| 12596 |
v.3 |
|
Public Relations (International) 350 |
3.0 |
25.0 |
| 12953 |
v.2 |
|
Entrepreneurship 300 |
3.0 |
25.0 |
| 3992 |
v.6 |
|
Public Relations (Cases) 300 |
3.0 |
25.0 |
| |
100.0 |
Year 3 Semester 2 |
|
|
| 3522 |
v.6 |
|
Strategic Management 313 |
4.0 |
25.0 |
| 3993 |
v.7 |
|
Public Relations (Professional Practice) 393 |
3.0 |
25.0 |
| 9986 |
v.2 |
|
Asian Management Seminar 301 |
3.0 |
25.0 |
| |
|
|
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 2806 |
v.4 |
# |
Finance (Introductory) 201 |
3.0 |
25.0 |
| 9764 |
v.7 |
## |
Consumer Behaviour 102 |
3.0 |
25.0 |
| 10845 |
v.2 |
## |
Law (Public Relations) 211 |
3.0 |
25.0 |
| 11016 |
v.3 |
## |
Marketing Communications 211 |
3.0 |
25.0 |
| 11018 |
v.3 |
# |
Organisational Strategy and Change 300 |
3.0 |
25.0 |
| 11712 |
v.2 |
# |
Small Business 200 |
3.0 |
25.0 |
| 12598 |
v.3 |
# |
Tourism Management (Principles and Practices) 102 |
3.0 |
25.0 |
| 303899 |
v.2 |
# |
Ethics in Business 300 |
3.0 |
25.0 |
| |
|
|
|
|
|
| # |
Marketing Units. |
| ## |
Public Relations Units. |
| ** |
Students are required to undertake one optional Management unit and one optional Public Relations unit. |
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